Pinnacle Entertainment - Corporate Offices
3980 Howard Hughes Parkway
Las Vegas, NV 89169
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Responsible for marketing campaign and channel management support around Pinnacle Entertainment’s database marketing efforts as well as provide expertise in the tools the company utilizes with regards to marketing campaigns. Develops mailing and invitee lists for special offers, promotions, and special events based upon review of customer demographics and player activity; works with other departments on the maintenance and identification of master VIP lists and promotion criteria ensuring customers meet appropriate criteria for inclusion in offers, promotions, and special events. Responsible for assisting all Pinnacle properties.
(These function are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)
(Related education and experience may be interchangeable on a year for year basis)
B.A. degree in Marketing, Business, or related field, required. Upto two (2) years of Database Marketing operational experience. Casino experience preferred. Familiarity with relational database structures and the knowledge of how to use that data with marketing offers. Knowledge of Microsoft Excel and Word required. Knowledge of SQL, Microsoft Access and/or SAS tools preferred. Knowledge of ACSC gaming system and LMS hotel system preferred. Marketing channel experience analyzing standard direct mail, promotions and web metrics preferred.
ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):
Possession of, and ability to obtain and maintain a valid drivers and gaming license within assigned state of employment
Must successfully pass background check
Must successfully pass an alcohol and drug screening
Must be twenty-one (21) years of age
PREFERRED KNOWLEDGE, SKILL AND ABILITY:
Operations, services and activities of comprehensive regional operations program; general business practices, strategic planning and organizational development; broad knowledge of the gaming/casino industry and related
operational activities, including products and services offered in various environments; understanding of the assigned geographic markets; principles of supervision, training, and performance evaluation; principles and procedures of proper record keeping; principles of writing and basic report preparation; principles and procedures of proper record keeping; principles of writing and basic report preparation; quantitative and qualitative analysis; methods
and techniques of budget preparation and administration; office procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and Power Point; pertinent federal, state, and local laws, codes, and regulations.
Research, analyze, comprehend and act upon information; be aware of the business environment in order to effectively manage areas of responsibility; delegate responsibility and motivate and mange a diverse group of executives to achieve common goals and objectives; develops and administers goals, objectives and procedures; select, supervise, train, and evaluate team members; prepare clear and concise administrative reports; interpret, comprehend and explain financial data, reports, policies and procedures; prepare and manage various sizes of project budgets; achieve results on several large projects; operate various types of office equipment; communicate clearly and concisely, both orally and in writing; and establish and maintain effective working relationships with those contacted in the course of work; prepare clear and concise administrative reports; interpret and explain policies and procedures; interpret and apply federal, state and local policies, laws and regulations.