DATABASE MARKETING SPECIALIST

Requisition ID
2017-28975
Pinnacle Entertainment, Inc. (Corporate) - Las Vegas, NV
Category
Marketing & Advertising
Position Type
Full-Time

Be the Best You

Pinnacle Entertainment (PNK) is a dynamic and growing casino entertainment company with nearly 16,000 team members. Pinnacle Entertainment, Inc. owns and operates 16 gaming entertainment properties, located in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri, Nevada, Ohio and Pennsylvania. Pinnacle holds a majority interest in the racing license owner, as well as a management contract, for Retama Park Racetrack outside of San Antonio, Texas.

At PNK, we are guided by our team member promise - Be the Best You. Through this promise we strive to support our team members in living their best lives by offering them challenging and rewarding work, a competitive benefits package and opportunities to build lasting relationships.

Property Details

Photo - LVSC

 

Pinnacle Entertainment - Corporate Offices

3980 Howard Hughes Parkway
Las Vegas, NV 89169

 

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Overview

Responsible for marketing campaign and channel management support around Pinnacle Entertainment’s database marketing efforts as well as provide expertise in the tools the company utilizes with regards to marketing campaigns.  Develops mailing and invitee lists for special offers, promotions, and special events based upon review of customer demographics and player activity; works with other departments on the maintenance and identification of master VIP lists and promotion criteria ensuring customers meet appropriate criteria for inclusion in offers, promotions, and special events. Responsible for assisting all Pinnacle properties.

Responsibilities

(These function are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

  • Delivers superior internal and external guest service the Pinnacle Way by ensuring every interaction includes our Six Core Service Standards (Look sharp, smile and greet the guest; Be friendly, polite and use courteous language; Provide especially timely and knowledgeable service and then some; Always find solutions to guests’ problems; Use the guest’s name when appropriate; Thank the guest and invite him or her back.); and work harmoniously with fellow team members. 
  • Performs utilization, maintenance, and security of list management for all Casino Services, Players Card, Marketing, Hotel, and other internal users. 
  • Develops and tests new tools related to campaign execution along with developing the process workflow around all campaigns by acting as a project manager.  This includes working with Manager to develop new solutions and upgrades to existing tools. 
  • Track and review customer direct marketing programs to determine the number of invitations, response rate, attendance rate, player activity, casino revenue, etc. 
  • Establish parameters and analyzes data base information to provide a list of preferred customers for special events; coordinate the development and distribution of invitations to upcoming events; tracks response and attendance rates for events and directs customer mail programs. 
  • Maintains a drop schedule spreadsheet that is forwarded to Guest Service Center.  This communication will answer questions these entities have regarding Direct Mail; Drop Data, Qty, Event Dates/Times, Offers, etc. 
  • Ensures the accuracy and timeliness of all property direct mail drops and meets all deadlines as agreed to with the property Director/Direct Mail Manager by following up on all outstanding artwork, copy, layout, et al,. 
  • Manages the relationship between property and the mail house/printer(s) by posting data, promotion code creation, file verification, proofing and routing all layouts, setting up marketing offers in gaming system, using campaign management tools and other query software to define customer segments and execute marketing programs, creating/updating marketing reinvestment matrixes and relevant support files, fielding customer inquiries and processing data. 
  • Follow Database Marketing standards and Internal Audit guidelines to ensure quality and minimal errors for all database marketing processes. 
  • Responsible for the execution of database marketing in the additional channels below by determining the data to be gathered for: E-mail and mobile campaign management, Website DM processes, Non-standard track-able campaigns, Brand/Advertising tracking as defined, Additional “new” technology marketing delivery platforms 
  • Performs related duties and responsibilities as required.

 

Qualifications

(Related education and experience may be interchangeable on a year for year basis)

B.A. degree in Marketing, Business, or related field, required. Upto two (2) years of Database Marketing operational experience. Casino experience preferred. Familiarity with relational database structures and the knowledge of how to use that data with marketing offers. Knowledge of Microsoft Excel and Word required.  Knowledge of SQL, Microsoft Access and/or SAS tools preferred. Knowledge of ACSC gaming system and LMS hotel system preferred. Marketing channel experience analyzing standard direct mail, promotions and web metrics preferred.

 

ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):

Possession of, and ability to obtain and maintain a valid drivers and gaming license within assigned state of employment

Must successfully pass background check

Must successfully pass an alcohol and drug screening

Must be twenty-one (21) years of age

 

 

PREFERRED KNOWLEDGE, SKILL AND ABILITY:

 

Knowledge of:

Operations, services and activities of comprehensive regional operations program; general business practices, strategic planning and organizational development; broad knowledge of the gaming/casino industry and related

 

 

operational activities, including products and services offered in various environments; understanding of the assigned geographic markets; principles of supervision, training, and performance evaluation; principles and procedures of proper record keeping; principles of writing and basic report preparation; principles and procedures of proper record keeping; principles of writing and basic report preparation; quantitative and qualitative analysis; methods

and techniques of budget preparation and administration; office procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and Power Point; pertinent federal, state, and local laws, codes, and regulations.

 

Ability to:

Research, analyze, comprehend and act upon information; be aware of the business environment in order to effectively manage areas of responsibility; delegate responsibility and motivate and mange a diverse group of executives to achieve common goals and objectives; develops and administers goals, objectives and procedures; select, supervise, train, and evaluate team members; prepare clear and concise administrative reports; interpret, comprehend and explain financial data, reports, policies and procedures; prepare and manage various sizes of project budgets; achieve results on several large projects; operate various types of office equipment; communicate clearly and concisely, both orally and in writing; and establish and maintain effective working relationships with those contacted in the course of work; prepare clear and concise administrative reports; interpret and explain policies and procedures; interpret and apply federal, state and local policies, laws and regulations.

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